Here’s the Right Way
to Market Your Career Services Technology

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What You Will Take Away

Career services departments are constantly looking for ways to upgrade their offerings and better serve learners. You might achieve that by investing in new, robust software that provides an infrastructural boost. But how do you market that software? How do you get your student body to buy in and adopt it?

New software is an enormous investment, and it becomes more valuable if you properly focus on its implementation and adoption. You need to inform everyone and build interest. In this guide, we’ll show you exactly how to get the most bang for your buck by:

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Reminding Everyone Why
You Made the Purchase

Increase your ROI by increasing utilization rates and educating staff on the benefits.

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Using the Software
to Scale Training

Give your training system better infrastructure and make trainees less stressed.

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Motivating Your
Students to Use It

Learners want to use technology that makes their lives easier, but you have to engage them.

Who’s Already on the Path to Success

Scott Waalkes, PhD

For Malone, PathwayU is much more than a career assessment. It’s an integrated and easily accessible platform that allows us to advise students at every stage, from their first year to graduation and beyond.

PathwayU provides a solution that aligns closely with our mission and the pledge we make with each student to help them imagine their calling and career path. Supporting our brand, PathwayU delivers a powerful platform for student self-discovery, vocational match, and guidance to an educational pathway filled with a sense of meaning.

Scott Waalkes, PhD - Professor of International Politics and Student Advisor

Malone University

Dr. Sandra Gill
You are the most reliable, brilliant, and inspiring company and team [that I have worked with] in my past 30 years... innovative, genius, creative, fun, and generous

Dr. Sandra Gill - Professor of Management

Benedictine University

Ken Henderson
By collaborating with PathwayU, we can display the potential of an ORU degree. Whether it be through showcasing career options that fit the student's individual needs, how earning potential rises with higher education, or solidifying the fact that a college education is worth it. This information is powerful.

By showing the rate of return early, you get students placed in highly desirable fields post-graduation and increase student retention within the University. For 2021 ORU currently holds a 90% student retention rate and is on track to break a 99.1% career outcomes rate.

Ken Henderson – Director of Career Services

Oral Roberts University

Corey Feraldi
We engage students early in their education lifecycle. PathwayU has been a great way to start the journey by incorporating self-exploration and workforce knowledge into our discussions and in the classroom.

Corey Feraldi - Director of Career Services

University of South Carolina / Aiken

Rachel Coppola
PathwayU’s ability to connect with our other platforms and websites is very useful and provides information that connects the ‘dots’ and encourages reflection. It also empowers them to take action, helping students get one step closer to purposeful living.

Rachel Coppola, PhD – Senior Associate Director, Career Center

University of Delaware

Patrick Madsen
Student feedback has been very positive and overall really appreciate the ability to take the assessment and receive their results immediately. In the Career Center, we appreciate the encouragement in the system which provides a framework for starting their exploration while also encouraging a visit to the office if they desire extra assistance in reviewing their results.

Patrick Madsen EdD – Director of the University Career Center

University of North Carolina / Charlotte

Patrick Keebler-square
PathwayU understands student & career development making it user-friendly for career educators to work with students on major & career exploration. Students see meaningful connections/alignment with career paths quickly and the connection to our University programs enhances the relevancy of the tool. We have shared with Academic Advising and plan to roll out even more campus-wide. Thank you!

Patrick Keebler – Career Center Director

Baldwin Wallace

stacie jeffirs
"At Saint Mary's College, we use the PathywaU assessment and it is by far one of the best assessments available for students discerning interests, values, personality, and workplace preferences! The reports and language of the assessment speak well to the mission of a liberal arts college. We appreciate the ease of interpretation of assessment results, ability to explore majors and careers aligned with interests, and the job board for finding internships and full-time positions. It is an all-around great resource and I highly recommend PathwayU for other colleges and universities!"

Stacie Jeffirs – Career Development Leader with a Mission to Empower Others to Put Their Passions into Action to Find Purpose

Saint Mary's College

Angela M. Joyner, PhD
"PathwayU has been great to work with. We began onboarding with PathwayU back in January 2020. I can not say enough about their support staff and documentation provided during our onboarding. Their step-by-step process in getting started was great. Any time we have questions, the staff is very quick to get back to us. We introduced PathwayU to students, staff and faculty mid-August during this crazy pandemic. So far the response has been great. Thank you PathwayU team for a great product."

Dr. Angela Joyner – Interim Chief of Staff

Radford University

RJ Rapoza
"I find that having results of four assessments in one tool is a huge benefit. In the past, if I was working with a student to interpret their scores on one assessment and found that it produced results that weren't resonating with them, the Strong Interest Inventory, for example, the experience was very disappointing for both of us. With PathwayU, there is always at least one piece that inspires conversation and reflection."

RJ Rapoza, Co-Director of The Manresa Program at Le Moyne College and Associate Director of Career Advising

Le Moyne College

Jenny Lockwald-Stewart, M.A, Org Leadership
"My team and the professional coaches I work with LOVE PathwayU! We find it to me an excellent mix of psychology, self-understanding, and linking to the kinds of careers that will give our scholars long-term fulfillment. I tell EVERYONE I know about PathwayU."

Jenny Lockwood – Executive Director

Trinity Education Foundation

Lori Christenson Brown
"I love the way it moves students from assessment tools (which are refined and shortened) through occupational information and to actual organizations and then jobs in your geographic area. To my knowledge, no other online program does this full-scope process. Also it's very user-friendly and attractive for students - we love it and use it all the time."

Lori Christenson Brown, Director, Center for Career and Calling at Seattle Pacific University

Seattle Pacific University

Danny Kirkpatrick, PhD
“PathwayU provides us the ability to offer a very easy to use online platform to augment the career development services we offer. Their unique focus on guiding students by the predictive measures of where they will find joy, purpose and meaning is something very important to us. Living out one’s calling is integral to a sustainable and meaningful life.”

Danny Kirkpatrick, PhD

University of the Southwest